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- 1959 Chevrolet Brochure, "Chevrolet '59" - Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1959
- Collections - Artifact
1959 Chevrolet Brochure, "Chevrolet '59"
Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955
- Collections - Artifact
1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1956 Chevrolet Bel Air Advertisement, "Youth, Beauty, Chevrolet, Action!" - This ad associated the 1956 Chevrolet Bel Air convertible with youth, appealing not only to the young but also to those wanting to appear young.
- June 01, 1956
- Collections - Artifact
1956 Chevrolet Bel Air Advertisement, "Youth, Beauty, Chevrolet, Action!"
This ad associated the 1956 Chevrolet Bel Air convertible with youth, appealing not only to the young but also to those wanting to appear young.
- 1955 Chevrolet Brochure, "What's New in the New Chevrolet?" - This sales catalog for Chevrolet epitomized the style and color choices of mid-1950s American cars. Inside the catalog was a two-page spread that showed 14 new Chevrolet "glamorous" models -- including 5 different Bel Airs -- each with "exciting new 'show car' styling."
- 1955
- Collections - Artifact
1955 Chevrolet Brochure, "What's New in the New Chevrolet?"
This sales catalog for Chevrolet epitomized the style and color choices of mid-1950s American cars. Inside the catalog was a two-page spread that showed 14 new Chevrolet "glamorous" models -- including 5 different Bel Airs -- each with "exciting new 'show car' styling."
- Chevrolet Camaro 2019 - Introduced for 1967, the Chevrolet Camaro was General Motors' first entry in the sporty "pony car" segment created by the Ford Mustang. Camaro was in its sixth styling generation by 2019. Updates for the model year included revised exterior and interior styling, new wheel designs, and improved driver-assist features.
- 2019
- Collections - Artifact
Chevrolet Camaro 2019
Introduced for 1967, the Chevrolet Camaro was General Motors' first entry in the sporty "pony car" segment created by the Ford Mustang. Camaro was in its sixth styling generation by 2019. Updates for the model year included revised exterior and interior styling, new wheel designs, and improved driver-assist features.
- Sales Brochure,"The Outstanding Chevrolet of Chevrolet History," 1929 - Chevrolet introduced its 1929 line of low-cost vehicles with its new six-cylinder engine in this catalog. The engine was a direct challenge to Ford's four-cylinder Model A. Drivers could now afford a powerful six-cylinder vehicle "in the price range of the four!"
- 1929
- Collections - Artifact
Sales Brochure,"The Outstanding Chevrolet of Chevrolet History," 1929
Chevrolet introduced its 1929 line of low-cost vehicles with its new six-cylinder engine in this catalog. The engine was a direct challenge to Ford's four-cylinder Model A. Drivers could now afford a powerful six-cylinder vehicle "in the price range of the four!"
- 1959 Chevrolet Colors - Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1959
- Collections - Artifact
1959 Chevrolet Colors
Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1923 Chevrolet Coupe - Chevrolet introduced an air-cooled engine in its 1923 model. The design placed copper fins around the four cylinders to draw away heat. Air-cooled engines were lighter and mechanically simpler than water-cooled powerplants. Unfortunately, flaws in Chevrolet's design led to overheating and poor performance. The company recalled and destroyed nearly all 759 of its air-cooled cars. This example is a rare survivor.
- 1923
- Collections - Artifact
1923 Chevrolet Coupe
Chevrolet introduced an air-cooled engine in its 1923 model. The design placed copper fins around the four cylinders to draw away heat. Air-cooled engines were lighter and mechanically simpler than water-cooled powerplants. Unfortunately, flaws in Chevrolet's design led to overheating and poor performance. The company recalled and destroyed nearly all 759 of its air-cooled cars. This example is a rare survivor.
- 1955 Chevrolet Corvette Roadster - Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
- 1955
- Collections - Artifact
1955 Chevrolet Corvette Roadster
Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
- Arthur Chevrolet, May 1911 - Swiss-American driver Arthur Chevrolet, seen here, competed in the first Indianapolis 500, held in 1911. Mechanical problems forced his four-cylinder Buick out of the race after 30 laps. Later that same year, Arthur's older brother Louis teamed with Billy Durant to form Chevrolet Motor Car Company. Louis left the company in 1914, but it made the family's name famous.
- May 01, 1911
- Collections - Artifact
Arthur Chevrolet, May 1911
Swiss-American driver Arthur Chevrolet, seen here, competed in the first Indianapolis 500, held in 1911. Mechanical problems forced his four-cylinder Buick out of the race after 30 laps. Later that same year, Arthur's older brother Louis teamed with Billy Durant to form Chevrolet Motor Car Company. Louis left the company in 1914, but it made the family's name famous.